![]() Hair relaxer sales have gone down by 38% between 2012 – 2017 meaning natural hair is trending and business is booming. On top of marketing and higher manufacturing costs, there are legal and trademark fees, warehouse and storage rent, and expenses involved with growing and scaling the business, all leading to a higher product price. This marketing cost factors into the price of the product. From social media influencers to Facebook ads, getting a brand’s name out there - especially in a crowded beauty market - can be tough, and businesses usually have to pay a lot of money to gain more brand and consumer awareness. You’d be surprised by how much marketing can play a role in hair products’ cost. Marketing and the (High) Cost of Running A Business So, natural hair product companies not only have to compensate for their high-quality ingredients, but also the manufacturing and logistical costs of continually replenishing their product on the shelves. Without the preservatives, harsh chemicals, and hormones, natural hair products have a shorter shelf life. ![]() ![]() If you ever wondered why that Pink Oil Moisturizer in your local beauty supply store could sit on that same shelf for a bajillion years - well, that’s why. Natural hair products also don’t contain parabens, a preservative that helps extend the shelf life of products for an extended amount of time. ![]()
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